Category Archives: e-China

China Opportunities

In 2015, China online retail market has boomed to USD200 billion with 350 million regular online shoppers. By 2020, there will be 280 million affluent consumers in China with disposable income of USD20k to 1 million. 75% of China's affluent middle class is living in over 200 cities with over a million people. Going online is the most easiest way to reach these inaccessible masses. Rasmus Dahlin Jersey

China Online

Singles’ Day, China’s biggest e-commerce day annually, takes place on November 11. For just one single day, Tmall (the main shopping platform under Alibaba Group), generated sales that eclipse the entirety of US e-commerce revenue on Cyber Monday and Black Friday combined ($5.8 Billion). For example, in 2015, Tmall witnessed 91.2 billion RMB in sales, which is equivalent to $14.3 billion USD, breaking the previous record (also owned by Tmall) only halfway through the day. In total, 2016 Tmall singles day sales beat the previous ecommerce record by 59.7% and beat Black Friday/Cyber Monday revenue by 146%.

The massive explosion of online sales growth is being fueled by increasing diversification in the categories purchased online as well as huge gains in imported products. There are increasing number of quality buyers who are willing to pay more for quality products.  Sonny Jurgensen Jersey

Overseas Products

China’s increasingly wealthy consumers are developing more sophisticated tastes for pricier Japanese diapers, European and Australian bodycares, Brazilian nuts, etc. Proven demand for overseas products with 30% consumers expect to replace the domestic purchases with imports.

Western brands are generally perceived as higher quality and safer, over 60% of Chinese have less confidence with local products especially food and would willing to pay more for overseas made products. Da'Norris Searcy Womens Jersey

Challenges Ahead

While the market potential is huge, selling in China is not easy!

Running a business in China involves extensive dealings with the government - tax, customs and inspection/quarantine departments, while you have to handle all kinds of importing regulations, labelling and quality related requirements based on different product categories. You also have to deal with language and cultural differences. Meanwhile, the Chinese consumers expect to have products delivered quickly, so you'll need to ensure you have stock in China as well as a team of 7x24 local customer services for handling pre- and post-sales matters. Last but not the least, China is crawling with fakes and low quality goods and you have to deal with counterfeit and quality matters to help Chinese consumers to shop with confidence. Therefore the compelling evidence of authentic goods with quality assurance is crucial to gain the trust of online shoppers. Carlos Martinez Authentic Jersey